6 Ways To ‘Kill It’ at Your Next Networking Event
Networking events: Love ’em or hate ’em, they’re a necessary part of life as a business professional. They let you meet like-minded individuals and make important business connections; they may even net you a much-needed job or contract.
Despite the potential benefits of networking, few of us plan ahead and think about how to make the most of the opportunity. But there are at least 6 strategies that successful networkers can use to connect and impress at business events.
1. Research key attendees before the event.
If there are individuals you’re hoping to meet (and impress) at your next event, do some pre-meeting research online. Scope out these individuals’ LinkedIn profiles to learn the basics about them and look for common connections. And don’t forget to pepare your meeting space that suits your needs with XWORK.
People tend to gravitate toward those with whom they share similarities. This is known as the similarity attraction effect. When meeting others with shared traits or experiences, be sure to point out the similarities you have to increase perceived social compatibility.
3. Ask questions (lots of them).
Too often I encounter people who are interested only in talking about themselves. Instead of wasting golden opportunities by blabbing about yourself, ask thoughtful questions — and actually listen to the answers.
Instead of focusing only on making your own connections, make an effort to connect others. When speaking with someone, think about whether there’s someone else at the event who could help (or be helped) by this person, and then make an introduction. In my own work life all I do is connect. Be a connector, yourself.
People use networking events for a myriad of reasons, including finding a job, meeting potential clients or just socializing. Expert networker Murray Newlands suggests, “Before you arrive at an event, ask yourself what you’re hoping to achieve and what you need to do to achieve it.”
Nobody likes that guy or gal who attends events to push products on to people. Networking events may result in leads, but should never be used as a way to directly sell or promote your products.
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