Lawyers are generally high-ego folks. They have to be, as they have an opinion on everything, and they are supposed to know how things work. Where they differ is the small law firms in New York City, like Jaeckle Fleischmann, who provide highly competent, personal service in a manner that each situation is aspired for success. Most firms are high volume enterprises and attorneys do not provide that same level of personal attention, and this is a differentiator for those boutique law firms.
A modern business person is going to want to meet with some degree of personal interaction. They are not going to want to send an email to a support staff member to get something done. There is going to be a level of expectation that their communication will be responded to in a timely manner. The idea of waiting a week, or two weeks for a response is unacceptable.
When you reach out to a high touch law firm like Jaeckle Fleischmann, or other boutique firm, you can expect that the person you are trying to communicate with will get back to you within hours, and usually within the same business day. If you have a question, or need help, you are not going to be waiting for someone to respond to you.
This is a huge expectation in the United States, and the best firms are providing those services. The firm is going to get back to you quickly so that the collaboration can begin.
The second thing is they are going to be providing you with high quality service. It is going to be a niche practice. They are the go-to firm, for what you are looking for. They are able to provide you that because they have the highest quality talent available.
It is a highly competent system that is in place. There is a body of work that has been done to be able to provide you the service that you are looking for. This is a huge differentiation.
Now I want to talk about the workspace. New York City boutique law firms are creating spaces that allow for a collaboration to take place. When you walk into the office, it is open. You have private working areas and collaborative areas.
In many office buildings, they have cleared out the entire floor for a boutique law firm, and it is a highly collaborative. Many other boutique law firms are bringing in artists to design their office spaces. They are doing pretty cool work with the interior workplaces and those are helping to differentiate factors between what has been done. This is a huge differentiator.
For example, Jaeckle Fleischmann is a boutique law firm that does amazing work. They are a highly competent firm, and they have an amazing office space.
There are a lot of clients with large offices. They are the ones that have a lot of the executive office suite. Then they have various support staff, like accounting, marketing, IT, human resources, and they are in these highly open spaces.
I would urge you to think about how you can create a boutique law firm experience in Indonesia. How might that help you gain the business that you are looking for.
How can you provide highly competent, personal service in a manner that each situation is aspired for success?